Trademark - Provides protection for a name, logo, or any other type of design that identifies a company's products or services. This is a means of differentiating brands from their primary competitors. Trademark owners get exclusive rights, the ability to license branding, and the ability to pursue litigation for infringement.
Copyright - Gives protection for original works of authorship that are published and unpublished. Copyrights give their owners the exclusive rights over any forms of expression that they have created. They are given the right to reproduce the work in any form as well as the ability to benefit from it financially.
Trademark or Copyright - Trademarks secure the branding under which products and services are sold. Creative or intellectual creations should be copyrighted in order to secure the rights for profiting on its reproduction.