Copyright - Gives protection for original works of authorship that are published and unpublished. Copyrights give their owners the exclusive rights over any forms of expression that they have created. They are given the right to reproduce the work in any form as well as the ability to benefit from it financially.
Trademark - Provides protection for a name, logo, or any other type of design that identifies a company's products or services. This is a means of differentiating brands from their primary competitors. Trademark owners get exclusive rights, the ability to license branding, and the ability to pursue litigation for infringement.
Copyright or Trademark - People that create original works of creative or intellectual expression to be reproduced and sold should get copyrights for proper protection. Trademarks secure the branding that is used to sell these goods and services.